How to Stand Out Amongst Other Women Entrepreneurs

By Roz Jones

As more and more of the female population decides to start a business, it gets harder to stand out amongst other women entrepreneurs – particularly if you have a full home life that involves caring for loved ones. However, it can be done. Here are a few suggestions to get you started.

Utilize Social Media

Social media can be used for so much more than keeping in touch with loved ones. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Instagram, etc.). Then, share content that shows off the things that you have to offer. 

Be sure to highlight ways that you are different from your competition. For example, if you’re the only daycare service in your town that also provides transportation, be sure to bring that up in your posts. 

Keep Your Promises

Clients and customers alike will notice when you deliver on every aspect of a promise that you make to them. Make sure that you finish everything that you start, and that you get it done in a timely manner. People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.

Go the Extra Mile

Doing more than is expected of you when working with clients or customers is a sure way to set yourself and your business apart from competitors in your field. If you can offer an extra feature or service that your competitors don’t, that’s an excellent point to make when trying to “sell” yourself to potential customers. 

Give Out Free Samples

People tend to get pretty excited about the idea of getting something for free. Consider investing in promotional objects like pens, mouse pads, t-shirts, or fridge magnets. It may not seem like much, but gifts like this with your logo on them can go a long way toward setting yourself apart from your peers. 

Listen to Feedback

Even if you are successful when you launch your business, you won’t be able to keep up with the changing landscape if you aren’t able to adapt as a business owner. Take every opportunity that you can to collect feedback from customers and other businesses that you work with. 

One way to do this is to provide customers with a satisfaction survey, either in person or via email. Make sure to include a section that lets the customer fill in suggestions on how you could improve your service. Not only will this give you an idea of how you can do better, it also lets your customers know that their opinion matters to you.

These are just a few ways to help to ensure that you stand out among the sea of female entrepreneurs. Yes, competition is fierce. But, that doesn’t mean you can’t be successful. With perseverance and due diligence, chances are you’ll realize continued growth along your well-deserved journey to success.


Congratulations, you want to start a business! Once you get over the initial excitement, it’s time to break down the process of launching your startup into manageable chunks. So do you feel overwhelmed with the items on your to-do list? Not to worry; I’ve divided this startup Essential Business Bundle Checklists into the primary tasks you need to do now, and those that you can defer until later. These documents will help you navigate, structure, and create systems specific to our business.

It’s here, I am so excited to share a new caregiver app called CircleOf….This app will allow you to surround yourself with resources and experts from your community including ME!!!! As you are looking through the app, you will see my familiar face. I’m excited about this partnership and new ways to support you as you support your loved one. Here’s the link so you can explore the app. I would love your feedback and spread the word by sharing the link to family and friends.

Visit http://www.rozjonesent.com for more information on addressing mental health as a caregiver and check out my upcoming book!