What Women Need to Know About Starting a Business

By Roz Jones

“A woman with a voice is by definition a strong woman, but the search to find that voice can be remarkably difficult.”

– Melinda Gates

Starting a business can be an exciting yet challenging journey. People start businesses for different reasons – to solve challenges, to challenge themselves, or to build financial freedom. Many women (including caregivers) need a way to make income from their own homes. 

The number of new women-owned businesses is growing twice as fast as their male counterparts, according to the Kauffman Foundation. But what challenges do women face when starting a business? 

In short: One of the biggest challenges that a woman will face is herself. 

Studies by the United States Small Business Administration show that 21% of women are less optimistic when it comes to sales growth and business performance. Similar studies have found that women in business doubt their decisions more often and are more likely to criticize themselves.

Women are also less likely to ask for financing over the lifespan of their business. And when they do ask for business financing, they ask for about $35,000 less than men.

Yet research also shows that women entrepreneurs in the US rank their happiness three times higher than women who are not business owners.

So female entrepreneurs are more likely to doubt their own decisions in business – but the women who do enter business are more likely to be 3 times happier.

Are you thinking about starting a business? Here’s what you need to know.

  1. Trust your intuition. As we have established, women are more likely to doubt themselves. Learn to move past your self-doubt and trust your intuition.
  • Accept that self-doubt and self-criticism are natural reactions when starting a business.
  • Why are you doubting yourself? What stories are you telling yourself that lead to these doubts? Are those stories facts or feelings?
  1. Strengthen your money mindset. Women have a harder time asking for money than men. To reach your fullest potential as a female business owner, strengthen your relationship with money.
  • What stories do you tell yourself about money?
  • Do you have trouble receiving money, asking for money, or raising your prices? Why?
  • How do you feel about investing in your business? What feelings do you have about paying yourself from your business regularly?
  1. Find a support network. Just because you are starting a business does not mean that you have to push forward alone. When starting a business, there will be bridges you have to cross and moments you will want to celebrate.
  • Join or start your own mastermind.
  • Become an active member of a business community.
  • Ask a fellow female entrepreneur out for coffee.
  • Attend business conferences or events.
  1. Be persistent. Unexpected issues and challenges will be thrown your way as you start a business.
  • Be ready to show up even through difficult times and tough challenges. If you find yourself wanting to give up, there is an underlying reason at the root of that. Learn how to show up even when you want to quit.
  • Challenge yourself not to take “no” for an answer.
  1. Features tell, benefits sell. One of the most important lessons in business is understanding that people buy benefits, not products.
  • How will your business impact someone else’s life?
  • What value do others receive as a result of your business?
  • What transformation will your product or service bring into someone’s life?

Starting a business can be a fulfilling process where you challenge your current beliefs and grow. What’s most important is to not let self-doubt or self-criticism get in the way of getting started.

You don’t have to start a million-dollar business overnight. Start with a commitment to show up each day.


I’ve just launched Shop With Roz, my online store filled with supplies and gifts for every caregiver. You can find a wide variety of products in the store to help yourself and your loved one. Check it out here!

After you have a look through the store, see any products you use and love as a caregiver, and think we should share them with everyone? Let me know!

It’s here, I am so excited to share a new caregiver app called CircleOf….This app will allow you to surround yourself with resources and experts from your community including ME!!!! As you are looking through the app, you will see my familiar face. I’m excited about this partnership and new ways to support you as you support your loved one. Here’s the link so you can explore the app. I would love your feedback and spread the word by sharing the link to family and friends.

Visit http://www.rozjonesent.com for more information on addressing mental health as a caregiver and check out my upcoming book!

5 Reasons Every Woman Should Exercise

Ladies exercising together.

You may not want to hear it, but exercise is very important for you. Everyone should be fitting regular fitness into their routine, but you also have some unique benefits as a woman. Here are 5 different reasons to start exercising on a regular basis.

1. It Gives You a Natural Mood Boost

One of the great things about exercising regularly is that it makes you feel so much better. It is high on the list of the best ways to naturally make you happier and reduce stress at the same time. This is all thanks to endorphins, which are happy chemicals you already have in your brain. When you exercise, it helps you release those endorphins, helping you to feel happier and more energetic. Exercising for around 30 minutes or so a day really boosts your mood.

2. You Can Reduce Certain Health Risks

Exercise is wonderful for so many reasons, from weight loss to giving you more energy. Another reason you should exercise is because it helps to reduce your risk for serious medical conditions. This includes physical conditions like osteoporosis and heart disease, both of which are a high risk if you are a woman. Exercising has also been shown to reduce the risk of dementia in older adults. There is no cure for dementia, so prevention is your best chance.

3. It Helps with Your Sex Life

If you feel like your sex life has been lacking as of late, why not feel sexier and get more confidence with exercise? There are many ways exercising can improve your sex life. First of all, it will give you more confidence due to becoming fit, healthy, and losing weight. It can also improve your sexual desire thanks to the natural mood boost and increase in energy you get. This is great for both women and men.

4. You Can Lose Weight

The reason many women choose to exercise regularly is to help them lose weight. While you should still follow a healthy diet, exercise definitely helps you manage your weight. It is important at any age, from teen and young adult years, to being an older adult and senior. Weight loss also has other benefits, like improving your confidence, helping with your sex life, and reducing the risk of heart disease, diabetes, and arthritis.

5. Exercise is Great for Mental Health

While your physical health is very important to pay attention to, you should also be focusing on your mental health as well. It is imperative that you not forget about your stress level and mental health conditions like anxiety and depression. Exercise can help you manage these types of mental health conditions.


Health Screenings for Women

Osteoporosis Screening

As a woman, taking your health seriously is of the utmost importance. One way to do this is to get routine screenings that look at various aspects of your health, from your blood pressure and cholesterol, to your stamina and physical health. Here are some of the more important health screenings women need to get.

Blood Pressure and Cholesterol

These are two simple screenings that everyone should get done regularly, including if you are a woman. In fact, women often have a higher risk for heart disease and other cardiovascular conditions, so you should start these tests around age 18-20. Your doctor may request to perform the test each year if you are at a high risk, or do them every few years when you go in for routine bloodwork. Both blood pressure and cholesterol can affect your heart health and overall health, so don’t skip this one.

Breast Screenings

As a woman, one of the riskiest cancers for you is breast cancer. While men can get breast cancer, most people who get this type of cancer are women. You should get various types of breast screenings to look for signs of cancer. The first is a basic type of breast exam, where the doctor or nurse will look for signs of bumps or lumps on your breast, including examining your armpits and areolas for irregular patterns or colors. You should also get a mammogram each year starting between 40 and 50 years old, according to your doctor’s guidelines.

Osteoporosis Screenings

One of the more common medical conditions women need to be careful about is osteoporosis. This is when you lose some of your bone density, which can easily happen with women as they age. You need to focus on diet and nutrition, as well as proper exercise to help prevent osteoporosis. You can also get early treatment by getting osteoporosis screenings periodically. This often includes getting a bone density scan, then following that up with x-rays of your bones.

Blood Glucose Tests

Finally, as a woman you might be at risk for diabetes. Type 2 diabetes can occur at any time during your life, whether you are at a high risk for it or not. It is important to get routine bloodwork, including checking your blood glucose levels, so you know whether or not you are pre-diabetes or if you already have diabetes now and need to get it treated.